BACKGROUND
The Digital Communications Manager in Sweden works in the communications team in Stockholm to build the profile of the International Rescue Committee in Sweden (RESCUE) and contribute to our influencing and fundraising goals. The candidate must have an excellent level of written Swedish and strong copywriting experience.
The role belongs to RESCUEโs global Marketing & Mobilization team which is responsible for all of RESCUE's brand, communications, creative and content, and digital engagement efforts.
SCOPE OF WORK
We are looking for a talented, collaborative Digital Communications Manager for RESCUE Sverige based in Stockholm to help raise the profile and brand awareness of RESCUE in Sweden. The role reports to the Director of Communications, Sweden, and the Senior Director of Digital Engagement based in New York. This person will work very closely with digital teams based in London, Brussels, Seoul, and New York, as well as Fundraising and Advocacy colleagues in Sweden.
MAIN DUTIES AND RESPONSIBILITIES
Strategy and performance
Digital channels
Serve as the content and strategy lead for Facebook, Instagram and LinkedIn. Proactively run RESCUE Sverigeโs social media profiles to grow the Swedish supporter base and deepen their loyalty to RESCUE. Produce and manage paid ads for our โalways onโ campaign to increase brand awareness on Meta and Google. Lead on new ads every 3-4 months, and work with our agency in optimizing and evaluating monthly. Manage analytics tools & Google Grants in order to raise brand awareness and attract new donors. Develop partnerships with influencers and relevant social accounts to increase RESCUE Sverigeโs reach.Creative content
Produce and adapt compelling and cutting-edge visual and graphic content for RESCUE Sverigeโs website and social media channels, including social-first video, images, and graphics, in collaboration with RESCUEโs global content production team. Use a data-driven approach to โlocalisingโ global content for use in Sweden, and lead on creating new content for the Sweden market. Contribute to the RESCUEโs reactive storytelling strategy to stay relevant to Swedish audiences.PERSON SPECIFICATION
Skills, Knowledge and Qualifications
Degree in a relevant subject, or equivalent relevant experience in communications or digital marketing. Experience of analysing digital campaigns and the ability to use Google Analytics or other tools, understand Search Engine Optimisation, including keyword research and its application to SEO, and a clear understanding of how Googleโs algorithm ranks pages. Experience of reporting on and conducting analyses of digital engagement, and optimising content/tactics for conversion. Experience of growing audiences across social platforms, especially LinkedIn and Instagram. Experience of working to tight deadlines to deliver high-quality content. Excellent Swedish and English language skills, including writing, editing and proofreading skills. Excellent creative ability in design and video editing. Adept at using Adobe XD, Illustrator, InDesign and Premier Pro (or equivalent services, such as Canva). Self-starter with the ability to take initiatives and work in collaboration with colleagues in Sweden and around the world. Strong communication and interpersonal skills and the ability to establish good working relationships with colleagues in Sweden and across the organization. Good organisational and time management skills and the ability to work to deadlines, prioritise and multi-task in a fast-paced environment. A commitment to gender, equity, diversity, and inclusion values.Desirable
Knowledge of key debates in Sweden and Europe on international development and humanitarian issues. Experience of working with a creative agency and/or charitable organisation in a similar role. Experience using Drupal or similar content management systems. Experience of digital fundraising and marketing. Experience of using AI tools.