DescriptionWhy RTI RTI International (RTI) is both a global research institute and a leading international development organization based out of North Carolina. At RTI, you will find work you believe in, tackling some of the most complex global challenges of our time. Our mission is to impact the wellbeing of 1 billion people by 2030 through science-based solutions in climate, education, health, and equity. Our staff promote meaningful change around the world helping people live healthier, more productive, and more independent lives. If you are looking for an opportunity to make a real difference, RTI is the place for you. Join us in our commitment to teamwork, belonging, and the passion to change the world. About the Hiring Group The newly created marketing group is a strategic, enterprise-wide organization responsible for shaping and executing RTI’s marketing strategy to drive growth across both Public and Commercial sector and will oversee the following functions: Brand Strategy and Positioning Digital Marketing and technology Content Marketing and thought leadership Customer engagement Account based Marketing and marketing operations What You'll Do In this role, you will partner and collaborate closely with Corporate Affairs where ownership of public relations, internal and executive communications and crisis management resides, ensuring alignment across all client-facing channels. You will be responsible for building and leading a world class marketing organization that leverages cutting edge AI and digital technologies to drive brand, customer engagement and revenue growth. To be successful in this role, you will have a blend of strategic leadership, marketing expertise and a deep understanding of how to harness data and technology to deliver measurable business impact. Primary Responsibilities: Lead the development and execution of RTI’s enterprise-wide marketing strategy to drive growth across public and commercial sectors, aligning initiatives with institutional goals and market dynamics. Serve as a strategic partner to Growth, Solutions, and Executive leadership, ensuring marketing strategies are integrated, responsive, and positioned for measurable impact. Provide enterprise leadership across brand positioning, event strategy, and RTI’s digital presence, including the external website, to reinforce reputation, reach, and visibility. Develop and lead a forward-looking, proactive strategy that builds RTI’s presence as a mission-driven organization and trusted thought leader. Direct the work of core marketing sub-functions, including Promotion & Engagement Campaigns, Marketing Operations & CEP Client Data, Content Development & Website, and Conferences & Events. Leverage emerging technologies, including AI, predictive analytics, marketing automation, and dynamic content tools, to deliver personalized, data-driven engagement at scale. Drive the development and execution of an integrated thought leadership and content strategy, amplifying RTI’s scientific expertise through white papers, webinars, conferences, and media engagement. Build and operationalize a marketing performance framework, integrating dashboards, KPIs, and real-time analytics to measure marketing ROI and support revenue forecasting. Cultivate and maintain relationships with key industry stakeholders, media, and strategic partners to elevate RTI’s presence and influence in priority markets. To be successful in this role, you will possess: Proficiency in developing and managing thought leadership platforms, leveraging research, scientific content, and domain experts to increase visibility and influence in target markets. Strong planning, organization, critical and strategic thinking and problem-solving skills. Demonstrated success in partnering with business development, product, communications, and executive leadership to align marketing initiatives with overall business objectives. Skilled in leading and mentoring high-performing marketing teams, fostering a culture of creativity, accountability, and continuous learning. Proficient in leveraging analytics, KPIs, and marketing automation tools to inform strategy and measure impact. Experience managing marketing budgets with a focus on efficiency, prioritization, and measurable business results. Exceptional verbal and written communication skills, with the ability to influence internal and external stakeholders at all levels. Ability to lead through ambiguity, drive transformation, and scale marketing capabilities in a dynamic and fast-paced environment. Please include a cover letter that clearly outlines how your skills and experience align with the requirements and responsibilities of the role. What You'll Need Bachelors level degree in Marketing, business or related field. 15 years of progressive B2B or B2G marketing experience 5+ years in a senior leadership role Proven ability to develop and execute integrated marketing strategies that drive brand growth, market share, and revenue across diverse channels and customer segments. Deep understanding of brand positioning, development, and governance to build strong, consistent, and differentiated brand equity. Strong ability to translate customer insights and market trends into actionable marketing strategies and compelling value propositions. Advanced understanding of AI and digital marketing capabilities, including predictive analytics, marketing automation, CRM integration, personalization, and conversational AI tools. Demonstrated ability to scale demand generation programs through integrated marketing campaigns, account-based marketing (ABM), and CRM-linked digital strategies. #LI-BM1 EEO & Pay Equity Statements For San Francisco, CA USA Job Postings Only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Further information is available here. RTI accepts applications to our job openings from candidates with criminal histories or conviction records in accordance with all applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. For Applicants in Massachusetts Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The anticipated pay range for this role is listed below. Our pay ranges represent national averages and may vary by location as a geographic differential may be applied to some locations within the United States. RTI considers multiple factors when making an offer including, for example: established salary range, internal budget, business needs, and education and years of work experience possessed by the applicant. Further, salary is merely one element to our offer. At RTI, we demonstrate our commitment to rewarding individual and team achievement through a total rewards package. This package includes (among other things) a competitive base salary, a generous paid time off policy, merit based annual increases, bonus opportunities and a robust recognition program. Other benefits include a competitive range of insurance plans (including health, dental, life, and short-term and long-term disability), access to a retirement savings program such as a 401(k) plan, paid parental leave for all parents, financial assistance with adoption expenses or infertility treatments, financial reimbursement for education and developmental opportunities, an employee assistance program, and numerous other offerings to support a healthy work-life balance. Equal Pay Act Minimum/Range $275,000.00-$325,000.00
ResponsibilitiesIn this role, you will partner and collaborate closely with Corporate Affairs where ownership of public relations, internal and executive communications and crisis management resides, ensuring alignment across all client-facing channels. You will be responsible for building and leading a world class marketing organization that leverages cutting edge AI and digital technologies to drive brand, customer engagement and revenue growth. To be successful in this role, you will have a blend of strategic leadership, marketing expertise and a deep understanding of how to harness data and technology to deliver measurable business impact. Primary Responsibilities: Lead the development and execution of RTI’s enterprise-wide marketing strategy to drive growth across public and commercial sectors, aligning initiatives with institutional goals and market dynamics. Serve as a strategic partner to Growth, Solutions, and Executive leadership, ensuring marketing strategies are integrated, responsive, and positioned for measurable impact. Provide enterprise leadership across brand positioning, event strategy, and RTI’s digital presence, including the external website, to reinforce reputation, reach, and visibility. Develop and lead a forward-looking, proactive strategy that builds RTI’s presence as a mission-driven organization and trusted thought leader. Direct the work of core marketing sub-functions, including Promotion & Engagement Campaigns, Marketing Operations & CEP Client Data, Content Development & Website, and Conferences & Events. Leverage emerging technologies, including AI, predictive analytics, marketing automation, and dynamic content tools, to deliver personalized, data-driven engagement at scale. Drive the development and execution of an integrated thought leadership and content strategy, amplifying RTI’s scientific expertise through white papers, webinars, conferences, and media engagement. Build and operationalize a marketing performance framework, integrating dashboards, KPIs, and real-time analytics to measure marketing ROI and support revenue forecasting. Cultivate and maintain relationships with key industry stakeholders, media, and strategic partners to elevate RTI’s presence and influence in priority markets. To be successful in this role, you will possess: Proficiency in developing and managing thought leadership platforms, leveraging research, scientific content, and domain experts to increase visibility and influence in target markets. Strong planning, organization, critical and strategic thinking and problem-solving skills. Demonstrated success in partnering with business development, product, communications, and executive leadership to align marketing initiatives with overall business objectives. Skilled in leading and mentoring high-performing marketing teams, fostering a culture of creativity, accountability, and continuous learning. Proficient in leveraging analytics, KPIs, and marketing automation tools to inform strategy and measure impact. Experience managing marketing budgets with a focus on efficiency, prioritization, and measurable business results. Exceptional verbal and written communication skills, with the ability to influence internal and external stakeholders at all levels. Ability to lead through ambiguity, drive transformation, and scale marketing capabilities in a dynamic and fast-paced environment. Please include a cover letter that clearly outlines how your skills and experience align with the requirements and responsibilities of the role
QualificationBachelors level degree in Marketing, business or related field. 15 years of progressive B2B or B2G marketing experience 5+ years in a senior leadership role Proven ability to develop and execute integrated marketing strategies that drive brand growth, market share, and revenue across diverse channels and customer segments. Deep understanding of brand positioning, development, and governance to build strong, consistent, and differentiated brand equity. Strong ability to translate customer insights and market trends into actionable marketing strategies and compelling value propositions. Advanced understanding of AI and digital marketing capabilities, including predictive analytics, marketing automation, CRM integration, personalization, and conversational AI tools. Demonstrated ability to scale demand generation programs through integrated marketing campaigns, account-based marketing (ABM), and CRM-linked digital strategies. #LI-BM1