SMM Consultant

Project Context and Scope   “Safe migration for seasonal workers from Central Asia to the UK” project aims to support the safe participation of Central Asian migrants in the UK Seasonal Workers Scheme (SWS), promoting a positive migration experience within the United Kingdom (UK) and helping to participate Central Asian countries to maximize its benefits to economic development. It aims to address the challenges faced by Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan nationals engaged in labour migration to the United Kingdom under the SWS. Under this ToR the incumbent is expected to work under the overall guidance and supervision of the Director of the Center for Employment Abroad (CEA) and direct supervision of the IOM Media and Communications Specialist and to closely collaborate with the IOM Kyrgyzstan project team. 
Organizational Department / Unit to which the Consultant is contributing
Protection and Climate Mobility Unit, Kyrgyzstan component of “Safe migration for seasonal workers from Central Asia to the UK” project, LM0612. Tasks to be performed under this contract  

• Develop media-plan for targeting beneficiaries with online information, based on needs of target groups and media plan of the CEA;   
• In cooperation with IOM, develop all visual materials and information products and conduct weekly online dissemination on all relevant social networks and posting on Instagram, Facebook, X, TikTok, YouTube;  
• Publish posts related to SWS on the CEA platforms, and general information linked with migration issues on the IOM platforms;   
• Provide effective consultations using innovative technologies through social networks;  
• Track statistics on social networks and regularly report on the number of people covered. It is advisable to disaggregate the statistics by age, gender and geographic location. Coverage of all prospective labour migrants, the target group of an information campaign should reach at least 20,000 people for the project period (at least 2,000 likes, comments, re-posts, and saves). Provide the engagement rate for social media posts, identifying content that generates most views and engagement from the target audience;   
• Cover all the activities of the project partners (photos, videos, success stories);  
• Provide media support within all IOM projects as necessary;  
• Prepare monthly reports on the achieved results of the developed media-plan implementation, including media-analytics: views, click-through rates, interactions, engagement rate, etc.; 
• The consultant shall coordinate well in advance the materials of the proposed information campaign with the Communications Specialist and other relevant Project staff.

  Performance indicators for the evaluation of results

  📚 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝘁 𝗮 𝗝𝗼𝗯 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗡 𝗶𝗻 𝟮𝟬𝟮𝟯! 🌍🤝 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗡𝗘𝗪 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗨𝗡 𝟮𝟬𝟮𝟯 𝘄𝗶𝘁𝗵 𝘁𝗲𝘀𝘁 𝘀𝗮𝗺𝗽𝗹𝗲𝘀 𝗳𝗼𝗿 𝗨𝗡𝗛𝗖𝗥, 𝗪𝗙𝗣, 𝗨𝗡𝗜𝗖𝗘𝗙, 𝗨𝗡𝗗𝗦𝗦, 𝗨𝗡𝗙𝗣𝗔, 𝗜𝗢𝗠 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿𝘀! 🌐

  ⚠️ 𝐂𝐡𝐚𝐧𝐠𝐞 𝐘𝐨𝐮𝐫 𝐋𝐢𝐟𝐞 𝐍𝐨𝐰: 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐣𝐨𝐛 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐧𝐢𝐭𝐞𝐝 𝐍𝐚𝐭𝐢𝐨𝐧𝐬 𝐍𝐎𝐖!

  The Consultant shall provide the following reports on project activities performed: 

  • Monthly reports on collaboration posts with IOM.
  • Quarterly coordination with IOM Project team and Communications team.
  • A final report (to be submitted to the Communications Specialist by 31 March 2026). 
      Education, Experience, and/or skills required
    • Bachelor's degree in social sciences, Communications, Mass Media, Migration and Social Inclusion, or another related field;  
    • At least 3 years of experience in developing and conducting information campaigns and managing social media accounts;    
    • Excellent knowledge of social media marketing principles and content performance evaluation;  
    • Proven communication skills, with a strong command of Russian and Kyrgyz language; knowledge of English is an asset. Travel required
      • No Required Competencies   IOM’s competency framework can be found at this link. Competencies will be assessed during the selection process.   Values - all IOM staff members must abide by and demonstrate these three values:
      • Inclusion and respect for diversity: Respects and promotes individual and cultural differences. Encourages diversity and inclusion.
    • Integrity and transparency: Maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct.
  • Professionalism: Demonstrates ability to work in a composed, competent and committed manner and exercises careful judgment in meeting day-to-day challenges.
• Courage: Demonstrates willingness to take a stand on issues of importance.