PSP Associate (Fundraising Communication)

Hardship Level (not applicable for home-based)A (least hardship)

Family Type (not applicable for home-based)

Family

Staff Member / Affiliate TypeUNOPS LICA6

Target Start Date2025-07-01

Deadline for ApplicationsJuly 2, 2025

Terms of Reference1.General Background
To align with PSP Global strategy on Donor Experience & Development, PSP Malaysia is looking for an experienced PSP Associate (Fundraising Comms) to develop strategies on omnichannel donor communication and engagement so as to strengthen donor loyalty; to optimise the opportunities to enhance the life-time value of donors by crafting donor centric content to improve retention rate and appeal for extra donations; building engagement at every stage of the donor journey by providing enriched online and offline communications to maximize donor satisfaction, with increased testing of methods to deliver stories and messages.
Reporting to the PSP Officer, this position designs, implements and develops the omnichannel donor communication and engagement plan of PSP Malaysia, works closely with both Individual Giving and Middle Donor programme teams to maximize life-time value of respective donor segments, and provides overall functional guidance to the donor communication and engagement team to ensure all donor communication programmes are implemented effectively and efficiently and with a donor centric approach. This position is vital to ensuring that donors get good supporter experience that the expected income from our donor base is secured each year.
This position is a UNOPS position with a contract which is renewable each calendar year.

2.Purpose and Scope of Assignment
• Support the implementation of communications strategies for countries, situations and special projects within the area of responsibility; help identify thematic priorities and target audiences to meet UNHCR's global, regional and country-level communications objectives of leading the narrative, generating empathy and mobilizing action for forcibly displaced and stateless people.
• Monitor news and popular trends to insert UNHCR's messaging into ongoing conversations; identify key moments for proactive communications.
• Help forge strategic partnerships with individuals and organizations who can help produce and promote UNHCR content, activities and messaging as well as provide research insights to improve communications; promote the work of engaged businesses and civil society actors.
• Support the development of news-driven and authoritative content to lead the narrative on forced displacement and show UNHCR's impact (e.g. interviews, press releases, flagship reports, speeches), create emotive storytelling to generate empathy (e.g. stories, multimedia content) and mobilize action by signposting concrete steps people can take to help refugees (e.g. digital diplomacy, action-driven campaigns, fundraising).
• Help ensure that content created reaches maximum impact by supporting the development of strategies for distribution from the outset, boosting the visibility of out content on relevant UNHCR channels and placing it on external channels.
• Help monitor the implementation of communications projects and adjust accordingly.
• May be required to assist in implementation of campaigns, events and other initiatives in support of UNHCR's strategic objectives, including its need for a leading share of voice on refugee and related matters.
• Support the identification and management of risks and seek to seize opportunities impacting objectives in the area of responsibility. Ensure decision making in risk based in the functional area of work. Raise risks, issues and concerns to a supervisor or to relevant functional colleague(s).
• Design and review donor communication and engagement innovations in a data-driven approach
• Collaborate closely with Individual Giving and Middle Donor programmes to track metrics and success criteria, monitor progress, assure adherence and evaluate performance;
• Collaborate closely with Business Intelligence team to build knowledge of various donors' personas for effective communications and offers development opportunities.
• Conduct donor analytics including behavior reporting and post-activity analytics to enhance existing and develop future communication and engagement programmes.
• Oversee the execution of omnichannel programmes, including direct mail, email, web, mobile and social media to drive donor engagement, based on insights, market trends and in line with our desired marketing positioning;
• Liaise, monitor and review outsourced vendor services performance such as direct marketing services, printing services, editorial and translating services etc.;
• Support UNHCR’s donor care and fundraising events; and
• Perform other related duties as required.

3. Monitoring and Progress Controls
• Supervision by PSP Officer
• KPIs on donor loyalty and engagement rate achieved
• Data-driven donor communication materials catering for different donor segments are produced and delivered on time
• New / refined donor journeys with enhanced engagement elements for Individual Giving and Middle Donor programmes are implemented as planned schedule and reports produced to evaluate the results • Donor impact reports are produced timely to show donors the work progress
• Weekly work brief report to supervisor

4. Qualifications and Experience
a. Education
• Completion of secondary education, preferably with a bachelor’s degree, in Marketing, Communications, Journalism, Social Science or other related fields.
b. Work Experience
• Minimum 3 years of professional experience relevant to the function for high school diploma or
2 years of experience with Bachelor or higher in Marketing, Communications, Journalism, Social Science or other related fields.
• At least 3 years of experience providing functional guidance or supervision to communications, donor care or loyalty marketing teams
• Proven experience in a fundraising, digital marketing or communications environment working on donor/customer care and loyalty programme, gained in Hong Kong market
• Track record of driving new initiatives that deliver improved donor or customer experience
• Proven experience in managing donor or customer records within a customer relationship database
• Proven experience in analysing purchasing/donation behaviour and collecting donor/customer insights through surveys and other means
• Knowledge of MS office especially MS Word, MS Excel
c. Key Competencies
• A highly motivated, creative, dynamic and innovative team leader
• Attention to details, multi-tasking, high accuracy, result oriented and donor/customer- centric mentality
• Ability to collaborate with others, with a flexible and positive attitude
• Strong communication and interpersonal skills
• Hands on experience in membership or loyalty marketing with knowledge of customer segmentation and analysis approaches
• Statistical and mathematical competencies
• Knowledge of refugee issues and of UNHCR or another human rights-oriented agency an asset.
• Knowledge of other UN languages eg. Mandarin an asset, as well as Cantonese
• Excellent knowledge of English and Bahasa Malaysia in written, oral, comprehension

Standard Job Description

Required Languages Malay

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Desired Languages

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Additional Qualifications

Skills

Education

Certifications

Work Experience

Other informationThis position doesn't require a functional clearance

RemoteNo