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Consultancy Title: Digital Social Media Consultant (National, Belarus)
Section/Division/Duty Station: Communications section, UNICEF Belarus CO
Duration: June 2025 โ 31 December 2025
Home/ office Based: Remote/Home-based
About UNICEF
If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. Over 75 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and abuse. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations, and governments.
BACKGROUND
Purpose of Activity/Assignment:
Digital engagement is essential to UNICEF's response to the evolving landscape of communication, fundraising, and advocacy. In Belarus, UNICEF maintains a presence across most social media platforms. Recognizing that youth and children are among its primary target audiences, the office launched a TikTok account in 2021 to rally young people's support and participation while reaching new, younger audience. This initiative aims to inspire them to advocate for positive behaviors and practices.
To further elevate digital engagement the CO is seeking to engage a consultant specializing in TikTok content creation and comprehensive social media management. While the office is equipped to manage its social media platforms, it is crucial to involve a young influencer who can authentically connect with peers on vital issues such as adolescent health, 21st-century skills, bullying and cyberbullying, eco-friendly practices, and the SDGs.
This young social media manager will play a pivotal role in enhancing the UNICEF brand by rallying support from their network of like-minded bloggers. The involvement of a young content creator on TikTok has already yielded impressive results in 2023 and 2024, significantly boosting reach and engagement with the youth audience. As a result, the CO has decided to broaden the scope of this responsibilities to include additional social media platforms and the office's website.
The office seeks a specialist who can assist in tailoring content for various social media channels while incorporating a youth-oriented perspective. Consultative support will be required during the final stages of content creation to ensure compliance with UNICEF's policies.
Scope of Work:
Under the supervision of the Digital Communication Officer and overall guidance of the Chief of Communication Section, the consultant will support UNICEF in:
Develop engaging content for UNICEF TikTok account Develop a content plan Participate in different communication events and fundraising campaigns to generate (live) social media content Draft and edit written materials for the account Adapt multimedia assets from HQ/RO Communication Division for the local audience Develop engaging content for other UNICEF social media accounts Analysis of social media to propose strategies for attracting a new youth audience Adapting existing content for various social media platforms Creating short videos tailored for a youth audience Engage SDGs ambassadors, adolescents from SEES programme (Safe and enabling environment in schools), UNICEF volunteers in content creation (training, assistance in drafting scripts and videos) Provide learning and training to UNICEF volunteers Assist in volunteer video production Actively engage with online audiences through TikTok and Instagram Generate and analyze social media KPIs and analytics reports Report monthly using an agreed template Draft tasks and work closely with external designers to make sure all visibility materials designed for TikTok meet UNICEF visibility standards Work in close contact with external contractors on digital campaigns Maintain UNICEF Belarus online presence to support the implementation of the Country Office Communications Strategy, as well as Programme and Fundraising objectives, in line with the Country Programme Document, Global and Regional Communication and Public Advocacy Strategy.Terms of Reference / Key Deliverables / Delivery Deadline:ย
Work Assignments Overview
Deliverables/Outputs
Delivery deadline
Producing content for TikTok
Digital strategy and content plan development for TikTok Produce 95 videos for TikTok on different UNICEF programme Final report Multimedia assets from HQ/RO Division of Communication adaptation for the local audience Training programs for adolescents ( SDGs ambassadors, adolescents from SEES programme, UNICEF volunteers), accompanied by regular supervision31 December 2025
Adapt existing content for otherย UNICEF social media
31 December 2025
Creation of video content from UNICEF events
Preparation of at least 20 reports from a youth perspective, featuring Youth-Friendly Centers, the MES' Safety Center, Youth Parliaments, and more Development of live content for social media through filming at UNICEF events31 December 2025
Content placement on the CO website
Analysis of pages targeted at a youth audience to enhance design and text placement, improving accessibility for vulnerable groups of young people Support in developing landing pages for the website related to critical topics for youth Year-end report on digital campaigns31 December 2025
Travel (if required as per TOR):
No travel is expected within this TOR
Qualifications
Education:
Completion of the secondary educationWork experience/Knowledge/Expertise/Skills required:
At least 1 year of experience in managing a TikTok account, experience in managing other social media platforms is an asset Intermediate knowledge of English Experience in using other social media platforms and SMM management tools as well as Sharepoint, Outlook, Google docs Experience in shooting and editing videos Experience in working with UN agencies will be useful, but not necessaryCompetencies:
Communication Drive for results A high level of accuracy and attention to details; Ability to work in a multicultural setting; Highest standards of integrity, discretion, and loyaltyRequirements:
Completed profile in UNICEF's e-Recruitment system and
Interested consultants should provide a letter of interest (Cover Letter) describing how they can contribute to the interventions listed under roles and responsibilities and why they should be selected for this position. In addition, they should share their latest CV/Resume and financial proposalย ย Financial Offer template Digital Social media Consultant.docx to undertake this job. Samples of the Tik Tik videos Upload copy of academic credentials Financial proposal: all-inclusive lump-sum cost (including travel and accommodation cost for this assignment as per work assignment) that will include/ reflect: the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference. travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR. Any other estimated costs: visa, health insurance, and living costs as applicable. Indicate your availability Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF. At the time the contract is awarded, the selected candidate must have in place current health insurance coverage. Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
For every Child, you demonstrateโฆย
UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).ย
To view our competency framework, please visit ย here.ย
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.
According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
Remarks:ย ย
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.ย
Individuals engaged under a consultancy or individual contract will not be considered โstaff membersโ under the Staff Regulations and Rules of the United Nations and UNICEFโs policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.ย
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.ย