Digital Communication Consultant

Background Information - Pakistan

Pakistan

The United Nations Office for Project Services (UNOPS) aims to make significant strides in promoting sustainable development, aiding the federal and provincial government in SGDs attainment, and establishing itself as a reliable provider of efficient services for development programming around Climate Adaptation, Basic Service Delivery and Energy Efficiency. Operational since 1999, UNOPS Pakistan (Project Office) is part of Siri Lanka Multi-Country Office in the Asia Pacific Region.

UNOPS is hiring on behalf of UNICEF Pakistan:

UNICEF is a leading humanitarian and development agency working globally for the rights if every child. Child rights begin with safe shelter, nutrition, protection from disaster and conflict and traverse the lifecycle. Pre-natal care for healthy births, clean water and sanitation, health care and education. UNICEF has spent nearly 70 years working to improve the lives of children and their families. Working with and for children through adolescence and into adulthood requires a global; presence with leaders, thinkers and policy makers to help all children realize their rights - especially the most disadvantage.

The Advocacy and Communication (A&C) Section at UNICEF Pakistan supports the organization's mission by driving strategic, rights-based communication across digital platforms. Through compelling storytelling, impactful visuals, and interactive content, the section plays a vital role in promoting UNICEF’s programmes, advocacy priorities, and events. In this context, the Digital Communication Consultant will contribute to enhancing UNICEF’s digital presence by producing high-quality multimedia materials-including graphics, photography, and videos, and supporting the creation of engaging social media and advocacy content. Under the guidance of the Digital Communication Specialist, the consultant will also support community engagement, content publishing, and the use of digital insights to ensure UNICEF Pakistan remains responsive and relevant in a fast-evolving media landscape.

A. Content Production and Creative Development

Design and produce high-quality visual content including graphics, illustrations, carousels, GIFs, infographics, and digital layouts for social media, campaigns, and donor visibility, using Adobe Creative Suite, Canva, and other relevant design software.

Capture and edit original photography and videography from UNICEF-supported events, activities, and field missions in line with ethical storytelling and brand guidelines.

Conceptualize and produce multimedia content (videos, reels, animations, stories) that highlight programme impact, amplify children’s voices, and support advocacy goals.

Assist in developing and maintaining the social media editorial calendar, aligning content with international days, campaigns, key events, and emerging trends.

Draft clear, compelling, and audience-appropriate copy for social media captions, scripts, and longer-form web stories, aligned with UNICEF’s style and tone.

Collaborate with internal teams and vendors to manage production timelines and ensure quality control for all digital assets.

Support the promotion and dissemination of UNICEF content across platforms and partners.

B. Community Management and Digital Engagement

Support day-to-day management of UNICEF Pakistan’s social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok), including scheduling posts, uploading content, and moderating comments/messages.

Apply community engagement best practices to build positive interactions, increase participation in discussions, and grow a supportive online presence for children’s rights.

Monitor public conversations, trending topics, and current events to identify opportunities for digital response and real-time engagement.

Coordinate with the Digital Communication Specialist to ensure that responses are timely, accurate, and aligned with UNICEF’s positioning.

C. Monitoring, Insights, and Performance Reporting

Track social media and content performance using in-built platform analytics, Hootsuite, and other tools, and provide regular reports on reach, engagement, and growth.

Extract digital insights to inform content strategy, adapt creative direction, and optimize engagement.

Monitor and evaluate campaign performance and audience behavior to strengthen digital advocacy efforts and improve impact.

D. Knowledge Management and Asset Organization

Support the organization and maintenance of digital assets including photos, videos, and graphics, ensuring accurate tagging and documentation.

Upload final content to relevant internal platforms including SharePoint, WeShare, and YouTube, following consent and archival protocols.

Participate in weekly content planning meetings with the Digital Communication team to align upcoming priorities and campaign moments.

Assist in maintaining content calendars, message banks, and updated communication materials for internal use.

Education:

A university degree in Communication, Journalism, International Development, or any related field, including Marketing, Media Sciences, or Advertising, with a focus on digital and social media platforms (e.g., Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn).

Experience:

A minimum of 1-2 years of professional and progressive work experience in communication, journalism, or digital content production, with a focus on public advocacy, digital marketing, or campaign development for social impact.

Demonstrated technical skills in graphic design, photography, video filming and editing, and use of Adobe Creative Suite, Canva, and other relevant design and editing tools.

Proven ability to write compelling copy for both short-form (social media) and long-form (stories, blogs, scripts) formats.

Experience in using social media insights, platform analytics, and social listening tools to inform content planning and improve digital performance.

Experience working directly with young people or co-creating content with adolescents (e.g., Reels, TikToks, youth-led campaigns) is an asset.

Prior experience with UNICEF, UN agencies, or international NGOs is an asset.

Language Requirement: Excellent command of written and spoken English and Urdu is essential.

Skills and Competencies:

Demonstrates strong understanding of web and social media platforms, their reach, and how to tailor content for diverse audiences, especially in the context of Pakistan.

Highly proficient in content development, editing, and visual storytelling, including graphic design, photography, and video production.

Ability to think creatively and develop innovative communication solutions in fast-paced or evolving digital environments.

Skilled in writing, proofreading, and editing clear, engaging, and audience-focused copy in both English and Urdu, with sensitivity to tone and context.

Demonstrates the ability to clearly communicate ideas and information in both written and verbal form.

Strong understanding of community engagement, online moderation, and responsive digital communication practices.

Familiarity with knowledge management tools and best practices for organizing and archiving communication assets is an asset.

Prior experience working with a UN agency, NGO, or international development organization is an asset.

Understanding of child rights and ethical considerations in the use of images, stories, and voices of children is essential.

Highly organized with excellent attention to detail.

Able to work both independently and collaboratively within a team structure.

Specific technical skills:

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, and related design and editing tools.

Experience using Hootsuite, native platform insights, and social media analytics tools for monitoring and reporting.