Digital Communication and Youth Engagement Officer

Mission and objectivesThe fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

ContextUNICEF India has launched the UReport platform to amplify the voices of citizens to create positive change in their communities. U-report is a mobile phone-based technology that provides a forum of opinion and information sharing for children, adolescents and adults. Using a crowdsourcing approach to initiate a virtual dialogue with the members (‘UReporters’) the ultimate aim of the program is to stimulate citizen-led and adolescent/youth-led development. Once the information is collected the data is instantly analyzed. The information is subsequently utilized in advocacy work across all media channels, many UNICEF programs and through partner engagement. UReporters will be engaged via social media and will be asked via weekly polls, quizzes, challenges, to share their ideas, opinions and feedback about issues that matter most to them. U-Report has evolved into a powerful source of information to improve service delivery and increase youth engagement in policy dialogues with about 300,000 U-Reporters in India (https://india.ureport.in ). The UReport platform is present in over 30 other countries around the world with more than 7 million U-Reporters globally. (http://ureport.in) U-Reporters are recruited through partnerships with youth organizations and other civil society organizations. A U-Report Steering Committee / Working group comprising of UNICEF programme teams, government partners, youth organizations and young people will be responsible for planning and supervising the scale up of the UReport platform in India.

Task DescriptionUNICEF India is keen to work with an enthusiastic, hardworking and determined National UN Volunteer to increase the reach and engagement of UReport in India. Under the direct supervision of the Programme Specialist (Innovation), the National UNV will undertake the following tasks to support the U-Report programme implementation: 1. Management of Social Media Accounts: (20%) • Managing official U-Report India social media profiles on Instagram, Facebook, YouTube, LinkedIn, WhatsApp channel and X (formerly Twitter). • Putting our regular social media posts on external and internal platforms to create a buzz and build brand image of U-Report India. • Creating digital content such as banners, posters, posts, certificates and or leaflets using tools such as Canva etc. 2. Website & Newsletter Management: (20%) • Managing U-Report India public-facing website (india.ureport.in) and ensuring every campaign is linked, and that content is updated regularly. • Creating blogs and reports based on the ongoing/ concluded campaigns for the U-Report India and other websites. • Managing U-Report India’s multi-lingual newsletter (unews.unicef.in) using website management software, including content preparation and design, proof-reading etc. • Managing T4D-related pages on the internal knowledge-sharing website (sharepoint.com) and keeping it updated with important posts and links. 3. Youth Engagement: (20%) • Reaching out to young people either through existing cohorts on WhatsApp or through targeted U-Report broadcasts for participating in events, activities, discussions, competitions etc. • Identifying talented and motivated young people for participating in focus group discussions and other face-to-face or virtual interactions for programme sections • Engaging young people from across India as part of a Social Media. Champion Team (SMCT) to develop social media and website assets for UReport India. • Conceptualising and implementing initiatives such as “Top U-Reporter” for motivating U-Reporters. 4. Partnership and Coordination: (20%) • Contribute towards cultivating strategic relationships with UNCEF sections, U-Report Global teams, government agencies, international organizations, national institutions, non-governmental organizations (NGOs), civil society organizations (CSOs), and Project Management Units (PMUs). • Identifying and attending appropriate virtual and physical events to promote U-Report awareness for collaboration and partnerships. • Capacity building of partners through training, resource sharing etc. • Continuously seeking opportunities to innovate and improve partnership strategies and processes with a “technology for innovation” mindset. 5. RapidPro Flow Configuration and Campaign Management: (15%) • Creating flows for real-time monitoring campaigns using UNICEF’s flagship Digital Public Good (DPG) RapidPro; training and mentorship support will be provided. • Coordinating with internal UNICEF sections and external partners for successful implementation of U-Report and RapidPro campaigns. • Creating broadcast messages when a new campaign is launched and linking the same to the Rapidpro flows. • Liaising with external 3rd party agencies as required, for e.g. translation agency, design agency, warehousing agency etc. • Managing mail-room activities for sending out gifts/ incentives which includes obtaining list of winners, and putting them through an address collection flow, verifying address submitted by U-Reporters, facilitating consent forms, and liaising with UNICEF mail room colleagues. 6. Meta Ads Management: (5%) • Managing META Ads using the AD Manager platform and customizing it specifically for chatbots to ensure promotional advertisements convert into new users. This includes creation, activation and deactivation of ad campaigns and allocating ad spend across various platforms such as Facebook, Instagram and WhatsApp. • Explore addition/ new ad platforms that have youth appeal for maximizing user conversions.

Competencies and values Professionalism: demonstrated understanding of operations relevant to UNICEF; technical capabilities or knowledge relevant or transferrable to UNICEF procedures and rules; discretion, political sensitivity, diplomacy and tact to deal with clients; ability to apply good judgement; ability to liaise and coordinate with a range of different actors, especially in senior positions; where appropriate, high degree of autonomy, personal initiative and ability to take ownership; resourcefulness and willingness to accept wide responsibilities and ability to work independently under established procedures; ability to manage information objectively, accurately and confidentially; responsive and client-oriented; • Integrity: demonstrate the values and ethical standards of the UN and UNICEF in daily activities and behaviours while acting without consideration of personal gains; resist undue political pressure in decision-making; stand by decisions that are in the organization’s interest even if they are unpopular; take prompt action in cases of unprofessional or unethical behaviour; does not abuse power or authority; • Teamwork and respect for diversity: ability to operate effectively across organizational boundaries; excellent interpersonal skills; ability to establish and maintain effective partnerships and harmonious working relations in a multi-cultural, multi-ethnic, mixed-gender environment with sensitivity and respect for diversity; sensitivity and adaptability to culture, gender, religion, nationality and age; commitment to implementing the goal of gender equality by ensuring the equal participation and full involvement of women and men in all aspects of UN operations; ability to achieve common goals and provide guidance or training to colleagues; • Commitment to continuous learning: initiative and willingness to learn new skills and stay abreast of new developments in area of expertise; ability to adapt to changes in work environment. • Planning and organizing: effective organizational and problem-solving skills and ability to manage a large volume of work in an efficient and timely manner; ability to establish priorities and to plan, coordinate and monitor (own) work; ability to work under pressure, with conflicting deadlines, and to handle multiple concurrent projects/activities; • Communication: proven interpersonal skills; good spoken and written communication skills, including ability to prepare clear and concise reports; ability to conduct presentations, articulate options and positions concisely; ability to make and defend recommendations; ability to communicate and empathize with staff (including national staff), military personnel, volunteers, counterparts and local interlocutors coming from very diverse backgrounds; capacity to transfer information and knowledge to a wide range of different target groups; • Flexibility: adaptability and ability to live and work in potentially hazardous and remote conditions, involving physical hardship and little comfort; to operate independently in austere environments for protracted periods; willingness to travel within the area of operations and to transfer to other duty stations within the area of operations as necessary; • Genuine commitment towards the principles of voluntary engagement, which includes solidarity, compassion, reciprocity and self-reliance; and commitment towards UNICEF’s mission and vision, as well as to the UN Core Values.

Living conditions and remarksNew Delhi, as a duty station, presents a dynamic and diverse environment. The living conditions in this vibrant metropolis offer a mix of cultural richness, historical significance, and modern amenities. The city provides various housing options, catering to different preferences and needs. New Delhi's cosmopolitan atmosphere allows for easy integration into its multicultural society. While the city boasts a range of international schools, medical facilities, and recreational opportunities, it is essential to be mindful of factors such as air quality and traffic congestion. Flexibility is crucial, along with the ability and willingness to navigate challenging conditions, potentially involving physical hardships and limited comfort. Additionally, due diligence is essential, especially when it comes to being cautious with street food and water. As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials. This position is based in New Delhi. National UN Volunteers are part of the malicious insurance plan. National UN Volunteers are expected to be culturally sensitive and adjust to the prevailing culture and traditions. The contract lasts for the period indicated above with possibility of extensions subject to availability of funding, operational necessity and satisfactory performance. However, there is no expectation of renewal of the assignment. The applicable Volunteer Living Allowance is provided monthly to cover housing, utilities and normal cost of living expenses. Life, health and permanent disability insurance are included (health insurance for up to 3 dependents - except for UN Community Volunteers), as well as final repatriation (if applicable). You can check full entitlements at https://app.unv.org/calculator . • Monthly Voluntary Living Allowance (VLA): INR 64,961.50 • Entry lump sum (one-time payment): USD 400 (equivalent in INR) • Relocation costs: $200 at beginning and end of assignment if duty station is outside of commuting distance (as determined by UNV) • Exit allowance (paid on successful completion of the assignment): INR 5,413.46 for each month served, paid on completion of contract • Insurance: Comprehensive coverage for health, life and malicious acts • Annual leave: 2.5 days per month • Learning: Access to UNV's learning and career development resources For more information on entitlements, please read the Conditions of Service (https://explore.unv.org/cos).